Fairtrade is about better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives (source : Max Havelaar).
"Fair Trade certified" brands warrant to consumers that products bearing such a logo observe the following criteria :
- Compliance with rules defined at international level for Fair trade ;
- Compliance with environmental and social criteria that are complementary in production, processing and distribution modes, such as in what follows ;
- Commitments to local producers are contract-based ;
- “Organic and fair trade” certification costs are totally or partially taken in charge ;
- Technical assistance and help in permanent supervision while observing local cultures and traditions ;
- Assuring a contract-based guaranteed minimum price allowing fair remuneration to producers ;
- Observance of elementary and basic human rights is warranted ;
- Development of a sustainable agriculture and maintaining the local fabric.